Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content. The platform will be distributed in 180 countries in Africa, Europe, Caribbean and North and South America. When it launches in the Spring 2021, it will be available in French, English and Portuguese.
TracePlay will benefit from Molotov Solution’s full application suite which has already attracted about 12 million users in France. Molotov’s technology will allow TracePlay to empower its audiences to connect with Afro-urban culture seamlessly using such features as a video platform in the cloud; a complete back office suite; flexible and robust API; mobile and tablet applications; proprietary video player; multi-language, delinearisation of streaming programmes, radio and podcasts and many more.
Commenting on the development, Olivier Laouchez, CEO of Trace, said: “The digital and non-linear consumption of TV and radio channels and content continues to grow, especially among young and urban audiences who particularly enjoy Trace. We chose Molotov Solutions for the quality of its technical platform and the expertise of its team. Together, we will build the most beautiful audiovisual experience of afro-urban entertainment”.
François Le Pichon, COO of Molotov Solutions, added: “We are very pleased to support Trace in the strategic acceleration of its OTT services. This is a very comprehensive and global project, which demonstrates the scope of Molotov Solutions’ services and the capabilities of its team in France and internationally”.