Premier League football, cricket and golf contributed to Sky Sports’ best-ever day of viewing.
The bumper day of live sport across the Sky Sports network resulted in an average audience throughout the day of 933,000 viewers, accounting for 11.7% of all TV viewing.
In all, over 14 million people watched Sky Sports on Sunday, with each viewer on average watching more than 95 minutes of programming throughout the day.
Sky Sports Managing Director Rob Webster said: “These viewing numbers show the importance of sport to our viewers. At a time when the UK is spending more time at home, I’m delighted that our teams are able to showcase a choice of world-class sporting content from around the world.”
Sky Sports viewers had front row seats to a Super Sunday consisting of four live matches headlined by Jose Mourinho’s return to Old Trafford as his Tottenham Hotspur side faced Manchester United and champions Liverpool away at Aston Villa.
Sky Sports Football showed St Johnstone v Celtic from the Scottish Premiership, while Sky Sports News was on top of all the breaking news as Transfer Deadline Day approached.
Sky Sports Cricket covered the Vitality Blast Finals day where Notts Outlaws came out on top against Surrey to claim the T20 title – the match had been delayed by rain from Saturday – while on the free-to-air Sky Sports Mix the Indian Premier League continued where the champions Mumbai Indians beat the Sunrisers Hyderabad by 34 runs.
Sky Sports Golf featured dramatic finishes to golf events across three Tours. Aaron Rai notched up his second win on the European Tour in the Scottish Open. There was a maiden win for Mel Reid on the LPGA Tour at the ShopRite LPGA Classic in New Jersey and Sergio Garcia ended a three-and-a-half-year winless run on the PGA Tour at the Sanderson Farms Championship
Live NFL continued with an exciting and high scoring game between Cleveland Browns and Dallas Cowboys on Sky Sports NFL, while Sky Sports Mix showed NFL RedZone bringing the best of the action from across the night’s matches.
