Irdeto is to provide the Cypriot telco Cyta with an advanced digital rights management (DRM) solution.
Known as Irdeto Control, it will give the operator a significant competitive advantage to offer services on the latest consumer devices, without a threat of unauthorised redistribution of digital media and paid content.
Cyta provides integrated electronic communication solutions, offering its customers a broad range of innovative services and ICT solutions. Irdeto’s solution was chosen due to its scalability, easily handling thousands of license requests per second, and its capability to smoothly continue to expand OTT services across its region.
Commenting on the development, Shane McCarthy, COO Video Entertainment, Irdeto, said: “We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighboring countries.
“By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowing that their premium content is secure”.
