YouTube Kids, which is emerging as an alternative to the established children’s players, is being added to Virgin Media’s TV platform.
The customisable service will be made available to all Virgin customers with a V6 set-top box. YouTube Kids can be customised for preschoolers, younger, or older kids. There’s also the ability to block unsuitable content.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “It’s great to add another hugely popular app to our TV platform with YouTube Kids joining our roster of entertainment apps. YouTube Kids provides parents with greater confidence and control of the things that their children watch. This brings more age-appropriate content to our platform for our younger viewers and adds to our already mega kids offer of popular channels and 1000’s of episodes of on-demand shows.”
YouTube Kids made its initial debut in 2015.