Under it, Neneda will add one of the Nordic region’s largest channel portfolios to its offer and market it on a national scale to different B2B segments.
The channels in the portfolio include Kanal 5, Kanal 9, Kanal 11, Discovery Channel, Eurosport 1, Eurosport 2, TLC, Animal Planet, Discovery Science, Investigation Discovery and Animal Planet.
Commenting on the development, Nicklas Norrby, CEO at Discovery Networks Sweden, said: “We look forward to be working with Nenda given their interesting business models and the innovative new features they are bringing to the B2B market. This is a good way for us to let more people enjoy our strong content”.
Anders Hässel, CEO & co-founder at Nenda, added: This deal with Discovery will allow Nenda to provide an even better content portfolio and capture an even larger market share. Our team has worked hard to get where we are now in record time and this deal brings us significantly closer to fulfilling our vision of digital disruption and innovation in the B2B TV industry. With Discovery’s incredible content we will be able to further fortify our position in the B2B TV market”.