RTL Group has managed to face down the effects of the Coronavirus pandemic, at the same time growing its streaming services.
As TV advertising declined strongly, but the company was able to offset 50% of the loss, in part through the performance of streaming services TV Now (Germany) and Videoland (Netherlands) that between them had 1.77 million paid subscribers at the end of June, a year on year increase of 45.2%.
TV Now will stream weekly matches from the Uefa Europa and Uefa Europa Conference League on an exclusive basis. A premium tier, introduced in April, offers an advertising free experience and original sound for non-German productions.
RTL Nederland has brought in a new hybrid model for Videoland, adding an entry subscription model at a lower price that shows advertising, and a Plus subscription model that includes the use of more screens.
The ambition is to grown to between 5 million and 7 million subscribers with revenues of €500 million by 2025.