Netflix may be available in over 190 countries, but only now is it adding a user interface in Hindi.
The streaming service is making it possible for subscribers to search for and discover Indian and international films and series. Netflix has designed its complete experience in the language, including collections and payment, across all devices.
“Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi,” said Monika Shergill, VP-Content, Netflix India.
The streamer has been investing in Indian films and series across all genre including Sacred Games, Bulbbul, Choked: Paisa Bolta Hai and Mighty Little Bheem.
The company recently announced a lineup of 17 stories, including Ludo, A Suitable Boy and Mismatched and the upcoming film Gunjan Saxena: The Kargil Girl which will release on August 12.