Facebook users in the United States now can have the ability to share music videos from within the app.
The videos range from today’s top artists to up-and-coming bands and classics across various music genres. Staking a claim to be a go to site for new music it plans to stream the premieres of new music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50.
Previously, Facebook has worked with partners in India and Thailand to develop its music video business. In the US, it’s working with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG and Kobalt.
Users can comment on and share the videos and a new section has also been added to Facebook Watch where it’s possible to search by genre, artist or mood or stream videos by genre. It’s also possible to follow an artist so that they appear in the user timeline.
This is a free service, so on the face of it doesn’t compete with the free elements of YouTube and Spotify. Or does it? Particularly if those platforms later want to upgrade their users to a pay tier.