Cordcutting continues to be rife in the United States and has continued at a greater pace than in previous years, according to the streaming platform Roku.
In its annual cordcutting survey, Roku says the total number of cordnevers and cordcutters now makes up one in three (32%) of total TV households in the US.
It says the combination of financial difficulty and concern about the economy are fuelling further interest in cordcutting and cordshaving, where the subscriber reduces the amount of services they take.
Forty-five percent of Cord Shaver households say they are likely to cut the cord within 2020.
Roku, which with its dedicated digital receiver and curated services will be pleased with the narrative, says 40% of recent cordcutters said free TV or extended free trials to a streaming channel helped convince them to cut the cord.
4 out of 5 cordcutter households report they are satisfied with their decision to cut traditional pay TV while nearly two-thirds (63%) report they wish they had abandoned it sooner.
Only 17% of recent cordcutter households said would they re-subscribe to traditional pay TV when live sports returns this year.