This, according to Kommersant, quoting the findings of a study by J’son & Partners Consulting, has been driven by a reduction in the cost of sets.
However, the annual rate of growth of around 20% is no longer expected due to the effects of the pandemic and the market becoming saturated.
In fact, growth in smart TVs is forecast to fall to 14% this year, compared to 19% in both 2019 and 2018 and 18% in 2017.
It will fall still further to 13% in 2021, 12.4% in 2022 and 11.6% in 2023.
By 2022, the penetration of smart TVs will exceed 50% in cities with a population of over 100,000.