Almost one in four (24%) pay-TV subscribers in Poland have considered cord cutting in the past year.
However, according to the findings of the latest study (Projekt Cyfrowizja V) produced by Wavemaker, this figure has remained unchanged for the last few years, with the main reasons for wishing to discontinue services being high prices, lack of interesting channels and, increasingly, the availability of content from an alternative source, namely the internet.
Yet significantly, there has been at increase in those interested in subscribing to cable or DTH, up from 14% to 21% over the same period. This is likely to have affected by the coronavirus lockdown and improved quality of programming offered by operators.
The greatest interest has been shown by viewers living in rural areas and aged 35-44.
Interestingly, the study asked pay-TV subscribers who also receive Netflix which service they would retain in the event of having to drop one.
Just under two-thirds (60%) said they would retain Netflix, with half of these citing the lack of commercials on the SVOD service as the main reason.