ViacomCBS Networks International (VCNI) has appointed Jaime Ondarza as executive VP and general manager of a newly created regional structure, which includes France, Iberia, Italy, the Middle East, Greece and Turkey.
In his new role he will report to Raffaele Annecchino, president, ViacomCBS Networks Europe, Middle East, Africa & Asia and be charged with aligning operations, maximising strategic synergies and identifying new commercial opportunities.
Commenting on the appointment, Annecchino said: “I am thrilled to welcome Jaime to the company. Jaime brings a wealth of editorial and commercial expertise in addition to a strong track record in managing multiple complex markets in the media and entertainment industry.
“This is a key moment for us as we accelerate our digital transformation, expand our footprint and partnerships while continuing to deliver great content on all platforms. I’m certain that Jaime will play an integral role in this important phase and effectively position the organization in this important region for long term growth”.
Ondarza added: “It’s a privilege to join ViacomCBS Networks International, a global company with an incredible portfolio of assets. I look forward to leveraging the power of our brands to capture new opportunities and strengthen the important partnerships we have in these vibrant markets”.
Ondarza joins ViacomCBS Networks EMEAA with over 22 years of international experience in the media and entertainment industry. Prior to his appointment, he covered long running executive roles in Warner Media, where he successfully launched and developed new business and brands, and in Boing, the joint venture between Mediaset and Warner Media. In addition to founding the first FTA commercial kids channel worldwide on the DTT, Ondarza launched the Boing App, which was Warner Media’s first AVOD streaming service designed for kids and families.