HBO has announced plans to tidying up the branding of its streaming assets.
Cable add on HBO Go is being dropped, while desktop service HBO Now will shorten its name to the simpler HBO.
HBO’s newly launched streaming service continues under the HBO Max name.
In a statement, parent WarnerMedia said the HBO Go app would be removed from ‘primary platforms’ on July 31, 2020.
It added that most customers who have previously used HBO Go now have access to HBO Max.