Effective immediately, both roles will report into Ben Frow, director of programmes for VCN UK.
In her new role, Hewlett will spearhead the content strategy for ViacomCBS’s digital channel portfolio, including 5STAR, 5USA, 5SELECT, Paramount Network, MTV, MTV Music Pack, Comedy Central, Comedy Central Extra and BET. Responsible for overseeing all content, planning and scheduling, she is tasked with optimising share of viewing across the UK portfolio.
Meanwhile, Dunlop has been charged with leading the cross-portfolio acquisitions strategy for all ViacomCBS brands in the UK. Her expanded role means that Dunlop adds pay-TV channels MTV and Comedy Central to her existing remit, which spans all free-to-air channels, including Channel 5.
Commenting on the development, Frow said: “Gemma and Anna-Belen are proven driving forces within our business and I’m delighted with their highly deserved promotions.
“These are two pivotal roles supporting my expanded brief across the entire UK portfolio and I look forward to working with them even more closely to shape a cohesive programme strategy for VCN UK”.
Hewlett first joined ViacomCBS in 2009 and was previously channel director for Channel 5’s digital portfolio. Prior to this, she was channel manager for 5STAR and has also held various roles in scheduling across MTV channels.
Dunlop has worked at ViacomCBS since 2015. In her roles as acquisitions director and acquisitions and channel manager, she was responsible for leading the Channel 5 Acquisitions team, defining and shaping the acquisitions strategy. Prior to this, Dunlop held an acquisitions role at Channel 4. Before this, she managed pay-per-view content for Sky Box Office.