Triax has appointed Thony Bruun Jensen head of global marketing, effective June 1.
In his new role, he will be based at Triax headquarters in Hornsyld, Denmark, leading the group marketing team as well as supporting the regional marketeers with local deployment of the group marketing and communications strategy.
For the past 10+ years, Jensen has worked in different marketing and communications roles in international B2B industrial companies, the latest as marketing & communication manager – Denmark at the British packaging company DS Smith.
Triax believes that his experience with converting product features into customer value and his data driven, digital approach to marketing will especially fit the company’s strategy.
Commenting on the appointment, Triax’s CCO Uffe Byskov said: “Thony’s focus on customer centric communications and digital marketing will be a strong asset for TRIAX and essential for our commercial strategy and digital business aspirations”.
Jensen added: “I am really delighted to get the opportunity to join Triax and the exciting digital journey the company is on. I look forward to the great challenges ahead”.
