The Latvian mobile operator Tele2 saw a 60% increase in demand for TV services in the last two months.
In a statement, it says that this is closely related to an increase in demand for home mobile internet, which is experiencing its fastest ever growth. Commenting on the development, Raivo Rosts, commercial director of Tele2, said: “The service we offer in the format of smart television gives viewers the opportunity to consume their favourite TV content anytime, anywhere, and this is an important selection criterion for many people who watch TV.
“The great growth in demand for TV services at this time is also due to the fact that customers, paying only one monthly fee, can watch their favourite TV channels, TV shows and a library of films at home on a large screen, both on a computer, on a tablet or smartphone, while spending time in a country house or in the country. Such modern TV capabilities in combination with home mobile Internet give people very great flexibility and freedom, which is important in the current situation”.
A survey conducted by Tele2 showed that at least a quarter of Latvian residents regularly consume TV content on two devices at the same time, most often a TV and PC. Significantly, almost 40% said they spend 2-3 hours a day consuming TV content on their mobile phones.
