Pay-TV customer management pioneer Paywizard is rebranding as Singula Decisions.
The new corporate brand is design to reflect the technology and expertise that allow TV subscription businesses to tap into subscriber intelligence.
In a Broadband TV News interview Bhavesh Vaghela, Singula Decisions’ Chief Executive said the starting point was IBC 2018 when the company launched an alpha product called Singular and based around subscriber intelligence. It developed through customer wins in Japan, South America and the UK.
A new version of the Singula Subscriber Intelligence platform has been released to coincide with the rebrand.
“It got to a point where we thought, well, Paywizard doesn’t really reflect what it is that we do anymore. And we felt that now was the time to rebrand ourselves, really take a stance and raise a focus ourselves on what we really want to be doing now is, you know, is helping operators use data to drive that engagement with subscribers.
It’s the second change of name for the company that began life as MGt.
Vaghela said that the between 50 and 80 employees who work for Singula at any one time had been successfully transitioned to home working during the coronavirus outbreak. The company has a pool of employees who are called upon, according to demand, such as the staging of a PPV sports event.
“The sports guys are getting a pounding right now and the entertainment guys are growing. And, you know, it’s how we’ve been able to use really our expertise to help our sports customers to retain as many subscribers as they can.”
Vaghela added that subscriptions had not dramatically decreased with operators feeling more comfortable with techniques such as payment holidays. One operator has even given subscribers the opportunity to donate their subscriptions to the NHS rather than cancel.