The number of TV households reached by SES directly or indirectly increased by 12 million to 367 million in 2019.
According to the company’s annual Satellite Monitor market research, much of the increase is attributed to the leading infrastructure of TV reception — satellite and cable — which grew by 9 million to 153 million and 149 million homes respectively. Meanwhile, IPTV and terrestrial TV grew by a combined 3 million to 43 million and 21 million homes.
The study also showed that SES’s technical reach has increased across several continents, including Europe, Africa, Asia-Pacific (APAC), and Latin America (LATAM). Europe continues to be the strongest market, with 168 million total households served by the SES fleet, up by 1 million from 2018, followed by North America at 69 million.
In LATAM, SES has captured an audience of 42 million households, up from the 34 million households reported in 2018, thanks in part to the launch of a new satellite — SES 14 — which is boosting cable and IPTV growth in the region. This year also marked the first time that SES collected results from Indonesia and the Philippines. In total, SES serves 39 million APAC households with DTH feeds. The research also found that SES delivers digital television to 13 million households in the Middle East and 35 million homes in Africa. Altogether, SES has observed a combined growth of almost 5 million households across APAC and Africa.
SES notes that its TV market research sheds light on several key trends behind the relevance of satellite broadcasting, including the transition from analogue to digital TV and the rise of HD broadcast. End consumers in Ghana and Nigeria are choosing satellite TV for its better value proposition and FTA offerings, rather than purchasing new hardware and switching to digital terrestrial TV.
The Satellite Monitor study also revealed that HD broadcast has been on the rise in Europe, with 167 million TV households, an increase of 5 million from 2018. Satellite remains the preferred choice of infrastructure when it comes to HD content broadcasting, underscoring the key value proposition of satellite broadcasting as a reliable and cost-effective video delivery to large audiences.
Commenting on the findings of the study, Ferdinand Kayser, CEO at SES Video, said: “Broadcasters and TV platform operators need robust and reliable data before they make the decision to enter new markets. For more than 25 years, SES has been the only satellite-based solutions provider in the world to regularly and extensively monitor the industry in specific countries and identify key trends for our customers to help them succeed in their business and expand their reach.
“The results of our annual Satellite Monitor market research demonstrate that satellite continues to be the most optimal infrastructure to deliver high picture quality, and that despite changing consumption habits, people still strongly rely on linear TV and complement it with OTT content”.
