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Sky Austria integrates Netflix into Sky X

April 21, 2020 22.27 Europe/London By Jörn Krieger

Austrian pay-TV broadcaster Sky Österreich has integrated Netflix as an app into its streaming platform Sky X.

For access the Sky X streaming box is required, which enables households to receive the entire Sky offer on their TV set as an OTT service through the internet, without cable or satellite TV.

Sky X customers can sign up for Netflix directly via the Sky X streaming box. Netflix subscribers can use their existing login details.

“Sky X was launched in Austria a year ago and is enjoying increasing popularity. We want to offer the best TV experience to our customers who prefer flexible, internet-based TV and are therefore constantly developing our product,” said Michael Radelsberger, vice president go to market strategy of Sky Österreich. “The addition of the Netflix app on the Sky X streaming box is another important element in line with this commitment.”

Also new on the Sky X streaming box are voice control via the remote control, individual parental control settings and a new children’s area.

With the OTT platform, Sky wants to make itself more independent of conventional cable and satellite distribution. Sky X includes all Sky channels and third-party channels, on-demand services and selected free-TV channels.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Streaming Tagged With: app, Michael Radelsberger, Netflix, Sky X, Sky Österreich Edited: 23 April 2020 09:08

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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