The OTT content aggregator and distributor Alchimie has launched a new sports channel.
Initially available on the UK platform TVPlayer, Unbeaten will in due course also be distributed on a variety of OTT platforms internationally. According to Alchimie, Unbeaten is an English language sports news and entertainment channel showcasing engaging, existing and original programming featuring high-profile sports stars, news, highlights, and developments across a spectrum of major international sports. A subscription service, it offers a rare opportunity for OTT operators to carry a dedicated linear sports channel, an asset that is in high demand and short supply in the OTT space.
Commenting on the channel, Nicolas d’Hueppe, CEO and founder of Alchimie, said “We have created Unbeaten to super-serve the voracious appetites of sports fans around the world. The OTT channel, which is available on a wide range of digital platforms, is carefully curated and allows armchair sports addicts to access some of the best existing sports shows as well as new content specifically created for Unbeaten viewers”.
Alchimie UK’s MD Barry Llewellyn added: “TVPlayer is delighted to be the inaugural launch platform for Unbeaten. This channel is an excellent addition to our line-up of vertical content channels, dedicated to the various passions of our diverse audiences. It is interesting timing for the launch of this channel, given that live sports events are currently on hiatus around the world, but the enormous appetite of fans for sports content remains totally intact and Unbeaten is perfectly positioned with a great collection of news updates and video magazine formats both now and when live sport returns to action”.
Alchimie already distributes over 150 channels in various countries including Germany, UK, France, Spain and Australia.
