The exclusive agreement between the two companies will result in ODMedia Group expanding its services by setting up an official content aggregation and processing hub in the South African region to service Netflix over-flow requirements.
Commenting on the development, Jane Raggett, head of ODMedia South Africa, said: “By teaming with MediaCloud, we can ensure Netflix, through our expertise, has a local hub in the territory. We can meet their high demanding requirements, which is always our top priority for our clients”.
Marc Eckstein, MD MediaCloud TV, added: “We are excited to work with ODMedia Group in providing support and assistance to ensure a safe, reliable and robust infrastructure is in place in order to receive, transfer and process content for Netflix”.
ODMedia Group is a Dutch content services, aggregation and processing company for on-demand media headquartered in the Netherlands and with offices in Spain, Nordics, Germany, United Kingdom, South-Africa, Poland and Belgium. It is a leading provider of digital media & aggregation services and has strategic partnerships with all major global OTT platforms. In addition to offering the full range of technical-delivery services, ODMedia Group acts as an aggregator for all global OTT platforms, providing digital-rights management, monetization, design, target audience development and cross-promotion. It also manages linear and non-linear channel playout for TVOD, SVOD and AVOD.
Meanwhile, MediaCloud Networks is an internet, telecoms and cloud services provider to the South African film, TV and media industries. It has a point of presence (POP) at all of South Africa’s key broadcasters and provide services to a number of blue-chip media organisations, post- production houses, advertising agencies and facilities around the country.