Nordic Entertainment Group (NENT Group) has signed a new three-year deal for Formula 1 in Finland, Sweden, Norway, Denmark and Iceland.
Its acquired the exclusive pan-Nordic media rights to Formula 1 from 2022 to 2024.
NENT has previously held the rights for Sweden, Denmark and Norway with its predecessor MTG first screening Formula 1 in 2005.
“This is the first time that Formula 1 will be shown on the same platform in every Nordic country. Once again, we are announcing a pioneering agreement that underlines our position as the region’s leading streaming company,” said NENT Group President and CEO Anders Jensen.
“We are very pleased to announce our new three season deal with NENT Group, which will provide pan-Nordic media rights to Formula 1 and our support races from 2022,” added Ian Holmes, Formula 1 Director of Media Rights.
OTT service F1 TV Pro will also be available throughout the region.
Streaming service Viaplay will be the home of Formula 1 in Finland, where stars such as Kimi Räikkönen rank among the country’s most famous sportspeople and Formula 1 attracts huge audiences. Viaplay will also be the home of Formula 1 in Iceland, where the service will launch in the coming months.
