Les Echos-Le Parisien has bought a 50% stake in the online classical music video platform Medici.tv.
Last July, the media group purchased the Mezzo television channel it partnership with Canal Plus. The two operations will now be run under a single management team led by Hervé Boissière.
The remaining capital in Medici.tv platform remains with founders Hervé Boissière, the former director of the record company Naïve, and businessman Pâris Mouratoglou.
Medici.tv launched in 2008 and is perceived as one of the pioneers in the field of online content, albeit with just 20,000 subscribers.
