Liberty Global and Netflix have agreed on an extension to their distribution deal.
It means continued cable access for 11 million customers to Virgin Media, Telenet and UPC.
“We are excited to extend our partnership with Netflix and continue to provide the best of all worlds in content on a single, intuitive platform,” said Enrique Rodriguez, CTO, Liberty Global. “Our customers are savvy. And with one voice control command, they can continue to directly access the programming they want on networks that deliver reliable, uninterrupted viewing. Netflix is a global leader in streaming content, and that’s precisely a partner we want for our customers.”
Seven years ago, Virgin Media became the first TV and broadband provider in Europe to launch Netflix. Today, around half of V6 video subscribers regularly access Netflix content on their TV sets.
In continental Europe, the Horizon box brings Netflix to the majority of Liberty Global’s operations.