As a result, the channel is now available for all advertisers in the country.
Commenting on the development, Tomaz Poredos, senior ad sales manager for Central and Eastern Europe, Mediterranean and Central Asia, Discovery, said: We are extremely happy to furthermore expand our partnership with The Sales House, by adding to the ad sales portfolio Eurosport channels.
“Thus, our commercial portfolio becomes a top destination for wide target audiences, with Discovery Channel, TLC and Investigation Discovery, Eurosport offers the ultimate experience for sports fans, covering some of the world’s biggest sports events along with an exclusive content for the sports event of the year – the Olympic Games.”
Vessela Dimova, managing partner of The Sales House, added: “Eurosport’s opening for advertising was long and highly anticipated opportunity for the advertisers in Bulgaria. By associating their products and services with the channel’s unique, high quality content and prestigious brand the advertisers capture and communicate to the most sought-after target audience – upper middle-class, mostly male urbans. We are extremely happy to add Eurosport to our portfolio in the year of the Tokyo Summer Olympics, as this is one of the key assets of the channel, together with the Grand Slam tennis tournaments and many others. By adding Eurosport to our bundle of channels we diversify further the target audiences we offer to our clients with yet another best in class, high-image TV and sports brand!”
The Sales House has represented Discovery’s portfolio of channels in Bulgaria since 2018. They include Discovery Channel, TLC, Investigation Discovery (ID) Travel Channel, Food Network and Fine Living.