SVOD revenues in MENA are set to reach $2.97 billion by 2025.
This, according to the latest report by Digital TV Research, will be $2.1 billion more, or triple, the 2019 total.
Turkey will account for $908 million in 2025, with Saudi Arabia claiming $563 million and Israel $470 million.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “We forecast 29.63 million SVOD subscriptions by 2025, up from 12.25 million recorded at end-2019. Collectively, the 13 Arabic-speaking countries will overtake Turkey’s subscriber count in 2025.”
Netflix will account for 38% of the 2025 total (with its subscriber base doubling from 2019), followed by StarzPlay (23%) and Disney+ (11% despite only starting in its first Arabic country in 2022). These three platforms will generate three-quarters of the Arab total by 2025.
For more information on the Middle East and North Africa OTT TV and Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051