Two channels from Endemol Shine are to debut on the My5 VOD service as the Viacom-owned broadcaster continues to expand the number of third-party channels on the platform.
The genre-based channels, Masters of Food and Reel Truth Crime, will add an initial 60 hours of specialist food and crime content to the platform. An additional 20 hours will be added on a monthly basis.
Oli Thomas, VP, Digital Lead, Channel 5 said “Third party channels are an important part of the content mix on My5, as they increase the breadth of programming on the platform and provide an additional monetization window for partners. The Endemol Shine Group channels will add an exciting new dimension to the content on My5.”
Kasia Jablonska, Head of Digital Distribution and Monetisation, Endemol Shine Group added “We are very pleased to have My5 as a content partner and deliver their viewers a great selection of Endemol Shine Group’s diverse catalogue. This partnership demonstrates our continued commitment to developing cross-industry partnerships and actively contributing to the digital revolution.”
The Masters of Food channel will feature a selection of food focused series, including Anthony Bourdain: Parts Unknown, which follows the late world-renowned chef on his travels and exploration of cuisines from around the world. Cooking gameshow My Kitchen Rules Australia will also be amongst the first batch of content.
Meanwhile, Reel Truth Crime will house a collection of true crime documentaries including Crime Investigation Australia, which explores some of the country’s most horrific crimes and Death Row Stories, which revisits some of the most compelling capital murder cases in the United States, made by Academy Award-winning directors Robert Redford and Alex Gibney.
My5 already houses six third party channels, including PBS America, Smithsonian Channel, A+E Networks’ Blaze and six Pluto TV channels.
