Viacom Digital Studios has agreed to make a number of original short-form series for Facebook Watch in Europe, Americas and Asia.
The multi-territory agreement takes advantage of Viacom’s regional production hubs to create “original, locally relevant premium digital programming for young, mobile audiences around the world”.
In the UK, Viacom channel MTV will produce 75 x 10-minute pieces of digital short form content developed from six of its linear series. The UK content will then be localised for the German, French and Spanish market.
Jo Wells, VP, Digital Content, MTV International commented “This is a really exciting partnership which will enable MTV fans to gain a completely new perspective on our most popular shows, exclusively on Facebook Watch. The partnership extends both how we distribute short-form content and also – at 10 minutes per episode – its typical length, feeding a growing audience appetite for mid-form content.”
Shows in development feature Liv and Louis from series one of More Love and More Lies and a spin-off from Geordie More and Geordie OGs. There’s also a studio-based spin-off of Teen Mom UK: Mom’s The Word.
The partnership follows on from a previous MTV UK and Facebook Watch partnership in 2018, where interactive quiz gameshow, MTV Stax, allowed players to win cash in real time.
