Christian Hindennach will become the new chief commercial officer of German pay-TV broadcaster Sky Deutschland on January 1, 2020.
The 45-year-old will be responsible for customer growth, customer and product management, customer experience, pricing and offering, marketing and communication as well as market research.
In his new role, Hindennach will report directly to CEO Carsten Schmidt. He succeeds Marcello Maggioni, who left Sky Deutschland at the end of September 2019.
Hindennach joins Sky from cable operator Unitymedia, where he worked for a total of eight years, most recently as chief commercial officer.