Russia’s TV ad market will continue to lose out to the internet in the long term despite making a recovery in the second half of this year.
Data produced by the Association of Communication Agencies of Russia (AKAR) and published by Kommersant shows that TV ad spend in the first half of this year fell by 9% to R81-82 billion (€1.15-1.16 billion), while internet spend rose by 20% to R109-110 billion.
Total ad spend during the period increased by 3% to R226-228 billion thanks solely to the internet.
Meanwhile, TV’s share of the ad market fell from 41.5% in the first half of 2018 to 36% in H1 this year.
