Legal OTT services in Russia had combined revenues of R10.62 billion (€147.1 million) in the first half of this year.
According to Telecom Daily, this was already 64% of the R16.495 billion posted for the whole of 2018.
Furthermore, the market is set to continue growing at an annual rate of at least 30-35% and exceed R21.4 billion by the end of this year.
Paid OTT services continue to gain at the expense of those that use the advertising business model. In H1 the former accounted for almost 70% of revenues, while AVOD service claimed 31.2$, compared to 36.9% at the end of 2018.
Ivi was the market leader in revenue terms in the first half with a share of 26.4%, with second and third placed Okko and YouTube claiming 14.2% and 12.3% respectively.
Okko enjoyed the highest revenue growth in H1 (76%), while the smallest was posted by Tvigle (9%).
