In the US, the service will be priced at $4.99 per month, in Europe for €4.99, and in the UK for £4.99, but will be free for a full year for anyone who buys a new Apple device. Through Family Sharing, up to six family members can share one Apple TV+ subscription.
Apple TV+ will offer a number of original shows, movies and documentaries, including The Morning Show, Dickinson, See, For All Mankind and The Elephant Queen.
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video.
“Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”
“Apple TV+ is an unprecedented global video service with an all-original slate,” said Jamie Erlicht, Apple’s head of Worldwide Video.
“We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalised experience on all the screens they love.”
Subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app, which comes pre-installed on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac with macOS Catalina.
The Apple TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Roku, Sony and Vizio platforms in the future. Customers can also sign up and watch Apple TV+ originals on the web at tv.apple.com.