Sandra Rehm has been appointed the new CEO of German home-shopping broadcaster HSE24, effective October 1, 2019.
The 51-year-old executive, wo succeeds Sonja Piller, was most recently CEO of online designer outlet dress-for-less, a SIGNA Group company, where she was managing director from 2005 to 2012.
Previously, Rehm held a variety of positions within the distance selling industry, from 2016-2017 as Chief Product Officer and member of the board of managing directors at Heinrich Heine, a subsidiary of OTTO Group. Between 2012 and 2014, she was CEO of women’s clothing retailer Elégance, a portfolio company of US financial investor The Carlyle Group.
“Sandra Rehm is an omnichannel expert with a proven track record. Not only does she bring significant management experience in international distance selling, she also brings extensive expertise in both e-commerce and fashion industries. This combination of industry experience and digital know-how makes Sandra the ideal person to continue HSE24’s track record of success,” said Richard Reitzner, chairman of the supervisory board of HSE24.