Novasports has signed a three-year contract extension for the broadcasting rights to Turkish Airlines Euroleague and 7Days EuroCup games in Greece and Cyprus.
As Novasports still has one more year of broadcasting rights on its previous contract, it will continue to show Euroleague Basketball until the end of the 2022-23 season.
Commenting on the development, Jordi Bertomeu, Euroleague Basketball president and CEO, said: Novasports continue to meet the highest standards in broadcasting and to provide basketball fans a spectacular viewing experience.
“We are greatly pleased to have had such a long and fruitful relationship with Novasports and we are even more delighted to know that we can count on them as our partner for three more years.”
Katerina Kaskanioti, pay-TV executive director, Nova, added: “Having worked closely with Euroleague for many years and having experienced the powerful spirit and the constant innovation of the top European basketball competition, this feels like a very natural partnership. We keep our promise to offer premium content that our customers value. Therefore, not only do we remain the home of Euroleague, but also the home of the most relevant content in terms of sports, top-quality movies, series and entertainment for the Greek audience.”
