Discovery has appointed Paul Rehrig as general manager, Eurosport Digital. He joins Discovery from Eurosport and AMC Networks, where he served for nearly eight years as EVP of Digital and Business Development.
Rehrig was responsible for growing revenue from AMC Networks’ global digital partnerships and building the company’s successful direct-to-consumer subscription businesses.
In his new role at Discovery, Rehrig will oversee the development and implementation of strategies to enhance and grow Eurosport’s suite of digital direct-to-consumer products, including the Eurosport App, Eurosport Player and Eurosport.com. He will report to Pater Faricy, Discovery’s CEO, Global Direct-to-Consumer, and will be based in London where he will work closely with Andrew Georgiou, who joins Discovery later this year as president, Eurosport and Global Sports Rights & Sports Marketing Solutions, as well as the Eurosport and Discovery EMEA leadership teams.
Commenting on the appointment, Faricy said: “We are thrilled to welcome such a distinguished leader with a proven record of launching and running successful direct-to-consumer businesses and products globally. Paul is the perfect fit to lead our outstanding Eurosport Digital team as we focus on building products that sports fans love. As we look to the exciting opportunities ahead, Paul will ensure Eurosport delivers the immersive multi-screen products and experiences that are essential for powering people’s passions and engaging targeted global communities around sport.”
Rehrig commented: “I have been hugely impressed by how Eurosport has become a digital pioneer and leader in sports under Discovery’s leadership. Serving sports fans with programming and content across Europe is a significant responsibility and I’m thrilled to lead such a world-class team. There is a massive opportunity to enhance and expand Eurosport’s digital product experiences and innovate in myriad ways that more deeply engage fans and build audiences and subscribers across the region.”