The organisation behind the Tour de France is to use Globecast’s Digital Media Hub to provide clips of its events.
Amaury Sport Organisation (ASO) runs 210 days of competition per year, with 90 events in 25 countries. The content will be provided to broadcasters, the media at large, at ASO itself.
François-Régis Grenot, VP Sales France at Globecast, said, “Using Content Marketplace, ASO is satisfying the ever-growing number of their customers who want their content via a simple-to-use system that is highly automated. We developed Digital Media Hub, of which this is a key part, over several years and it’s now a very evolved platform. We’re so pleased that a customer of this stature is benefiting from our expertise.”
Digital Media Hub is Globecast’s suite of services for sport and live events. It can be used for cross-platform live publishing as well as VOD content creation and distribution.
ASO has signed a multi-year agreement having trialled a version of Content Marketplace at last year’s Rally Dakar.
Via a specially designed website, content is transcoded to multiple formats and then clipped. File data can then be associated with the video: for example, scripts, cue sheets or a press kit. Access and rights management is also handled, via a simple user interface, with download and viewing statistics available.
