Consumer awareness of new rules against the unjustified geo-blocking of TV content is already significant.
In a Eurobarometer survey, published seven months after the European Union introduced the rules, 50% of EU citizens are generally aware of EU action to tackle unjustified discrimination by traders.
However, just 29% of respondents know which of the digital rights put in by the EU actually apply to them.
Andrus Ansip, vice-president for the Digital Single Market said. “By banning unjustified geo-blocking last December we made another concrete step for Europe’s people and businesses to get the most and best from the digital age. I am now pleased to see that Europeans are largely enjoying their new digital right, which is part of a total of 35 new digital rights and freedoms that the Digital Single Market has created, as a new legal environment has fallen into place.”
The Commission’s Eurobarometer survey is part of an ongoing evaluation of consumer needs and market realities in sectors that are currently not covered or only partially covered by the geo-blocking rules.
An initial review of the rules is planned for March 2020.
The number of internet users trying to get cross-border access to content has nearly doubled over the last four years from 8% in 2015 to 15% in 2019.
The most popular types of content sought across borders is audio-visual (9%) and music (8%).