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EE to replace set-tops with Apple TV 4K

June 27, 2019 10.52 Europe/London By Julian Clover

EE has announced plans to replace its current TV offer with a Home Broadband plan that includes Apple TV 4K.

The BT-owned operator’s new proposition will also include BT Sport, which will be accessed through its dedicated app.

BBC iPlayer, ITV Hub, Netflix, Prime Video, NOW TV and YouTube will also be available alongside linear channels from the broadcasters and Apple’s recently revamped Apple TV app.

Marc Allera, CEO of BT’s Consumer division, said: “We’re giving customers the TV, film and sport they love in the best quality on Apple TV 4K. By combining Apple TV 4K and BT Sport with EE’s award-winning unlimited home broadband, we’re able to provide our customers with a premium TV service that not only provides great value for money, but a great experience at home, as well as on the go.”

Previously EE offered a set-top box developed by Netgem.

BT itself offers customers a set-top powered by YouView.

EE’s 18 month home broadband packages with Apple TV 4K and inclusive BT Sport start from just £37 per month. They’re available exclusively to EE pay monthly mobile customers with a smartphone or 12/24-month SIM-only mobile plan.

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Related

Filed Under: IPTV, OTT, Platforms, Tech, TV Tagged With: Apple TV, BT TV, EE Edited: 28 June 2019 12:12

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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