Nagra’s latest Pay-TV Innovation Forum finds only 26% of executives polled now believe the growth of paid OTT services will have a negative impact on the industry over the next five years.
Instead, 79% believe OTT subscription services can be a valuable component of the pay-TV offer. They believe the onboarding of the major OTT services Netflix and Amazon can deliver both convenience and utility, as well as creating new marketing and bundling opportunities.
Most executives are optimistic about the longer-term benefits of integrating OTT services into their pay-TV offer: only 26 percent believe that the growth of paid OTT services will have a negative impact on the European pay-TV industry over the next five years.
But the changing nature of the TV market led executives to question the future of linear channels. 9% of participants believe that, by 2024, major platforms in European markets will carry 20% fewer linear pay-TV channels than today with some questioning the future of smaller channels.
The content protection and multiscreen television solutions company commissioned MTM to conduct the study.