Ukraine’s 1+1 Media has introduced a paid element to its on demand service.
According to Mediasat, customers will now be able to watch live broadcasts of six of the group’s proprietary channels and also view 1+1 Media content simultaneously on up to five devices. To do so will cost them UAH15 (€0.5) for three months.
1+1 Media’s digital director Anna Tkachenko said that the company has observed that some of its customers are willing to pay for content and that it is easier for them to buy a subscription than watch videos with a break for online advertising.
Despite the paid element, customers will still be able to watch archived videos without paying a subscription fee.
However, these will also contain advertising.