• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

UEFA launches free-to-view OTT digital platform

June 13, 2019 13.04 Europe/London By Robert Briel

UEFA has unveiled its new Over The Top (OTT) streaming platform UEFA.tv. The German Bundesliga will be the first league to offer content on the service.

The news of the upcoming service was first reported in Broadband TV News last February

The service will initially provide football fans with an entertainment platform which will offer original programming based on 60 years of European football archive. It will also become the home of youth, women’s and futsal UEFA competitions by offering them a wide live coverage in relevant markets. Finally, it will also serve to promote all of UEFA competitions by offering behind the scene content, interviews and a wide range of additional content. All the video content is behind a free-to-view registration, and viewers will now have the opportunity to watch live UEFA competition matches even when there is no rights-holder in the territory where they are living.

Starting next season, the Bundesliga will be the first national league to be represented on the European governing body’s new digital portal. UEFA and the Deutsche Fußball Liga (DFL) have entered into a partnership that provides for a separate channel on the streaming platform with videos from the Bundesliga in addition to European competitions. This service will be available as from the launch and will include Monday highlights of weekend matches and shows such as the Bundesliga Special, aligned especially to the interests of international fans. In addition, archives of past top Bundesliga matches and unforgettable UEFA Champions League matches involving German teams will be available.

“The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes,” said UEFA President Aleksander Ceferin.

“UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world. “Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”

“Media use is changing constantly,” said DFL CEO Christian Seifert. “UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups.”

“The DFL has consistently backed and initiated technological and media innovations ever since it was founded. “We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”

The Bundesliga content on UEFA.tv will be available in major European markets such as the UK, Italy, Poland, Russia, Spain and Turkey as well as the Middle East and Africa from the start.

UEFA.tv will not be competing with TV channels but would rather be complementary by taking advantage of the wide range of content available at UEFA, including archive footage, delayed games, magazine programmes or futsal, women’s and grassroots competitions. In addition, it could be used by UEFA’s 55 federations to increase their global reach and visibility.

UEFA.tv is available on the web at www.uefa.tv and on mobile and iOS and Android apps.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Top Story, TV Tagged With: football, UEFA Edited: 15 June 2019 09:52

Avatar photo

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • BBC reveals presenter line-up for revamped BBC News Channel
  • Boing to be replaced by Cartoonito in France
  • Russia approves VimpelCom sale
  • Poland confirms Russian channel ban
  • New location for Bulgaria’s Nova Broadcasting

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...