Harsanyi has been with VIMN since 2012 in various senior Commercial and Content Distribution Management (CDM) roles, and most recently held the position of VP, CDM, CEEI and country manager for Hungary.
He has been instrumental in a number of achievements including the multiplication of VIMN’s cumulative number of households and affiliate revenues in CEEI, as well as the recent launch of Paramount Plus and Nickelodeon Play VOD products across the region.
Commenting on the appointment, James Currell, president of VIMN UK, Northern and Eastern Europe, said: “Our CEEI business has experienced tremendous growth over the past few years and with Gábor’s accomplishments, deep local knowledge, strong management credentials and passion for the Viacom brands, we are now perfectly positioned to take this business to the next level”.
For the past few months, VIMN CEEI region’s GM responsibilities have been covered by Elena Balmont on an interim basis, in addition to her permanent role of SVP, GM, Russia, CIS, Ukraine and Baltics. With the appointment of Gabor Harsanyi as VP, GM, VIMN CEEI, the two regions continue to be managed separately. Harsanyi in his VP, GM, VIMN CEEI role will be responsible for Viacom’s operations in all 14 territories within Central Eastern Europe, as well as in Israel.
The general manager VIMN CEEI will be supported by two country managers: Katarzyna Samojluk, VP, finance, VIMN CEI, who has been appointed as country manager for Poland; and Richard Finer, senior legal counsel, VIMN CEEI, who continues to oversee Viacom’s Israeli operations as country manager for Israel.