The App Store service will be available on the new interactive TV platform in The Netherlands for all Delta and Caiway TV subscribers. The addition of the App Store was made possible by an upgrade to the set-top box (STB) application by Stoneroos.
“Metrological enables us to provide our customers a complete, new and easy way to access their favorite series, programmes, films and internet content. Any time, any place, any device. This solution is fully integrated with our interactive TV platform and provides our customers a totally new, interactive viewing experience on both TV and mobile devices,” said Ludolf Rasterhoff, CCO, Delta.
“Metrological removes all complexity of integrating content and gives us the flexibility to offer our customers new content to improve customer loyalty.”
“We are pleased to work with DELTA Fiber Netherlands, a TV operator that shares our view that unification of content is more important than ever,” said Thijs Bijleveld, Senior Vice President of Sales and Marketing, Metrological.
“Bringing unique and regionalized OTT and app content into the TV experience enhances and personalizes the TV viewing experience. Metrological remains committed to making the process of integrating apps and OTT content into a single viewer experience as seamless as possible for operators.”
Metrological integrates premium OTT services, international apps and regional content into the TV experience; built on the Metrological backend which provides real-time analytics necessary to anticipate always changing TV consumer needs.