At the same time, according to a summary of the year published by the company, its EBITDA increased by 7% to PLN3.7 billion.
Other highlights on the year included over 30% of customers using bundled offers; the number of multiplay customers increasing by 19% to 1.8 million; and churn falling to a record low of 7.6% annually. Furthermore, the total number of contracted pay-TV customers exceeded 5 million. ARPU in Q4 stood at PLN84, up 2.6% on 12 months earlier.
Commenting on the year, Tobias Solorz, CEO of Cyfrowy Polsat and Polkomtel, said: “In 2018 we are able to implement all our plans and assumptions while strengthening our position on pay-TV, telecommunications as well as TV broadcasting and production markets. We continued growth in the segment of multiplay services while offering a wide range of services and attractive bundles to our customers. Our success is best demonstrated by the figures – we have nearly 1.8 million multiplay customers who have bundled together nearly 5.4 million pay-TV, mobile telephony and internet access services. Plus was the leader in the MNP area, and it was the only infrastructural operator to have recorded positive MNP balance last year. For the first time in history we were providing in excess of 14 million contract services while the churn level continued to decrease and reached a record-low level of 7.6%, which is indicative of high satisfaction of our customers with the services we provide to them. We can confidently say that we have the most loyal customers. And we would like to thank them very much for their trust”
He added: “In 2018 our operations were effectively supported by our strategic acquisitions. Adding Netia to Cyfrowy Polsat Group enabled our companies to embark on operational cooperation in key areas. Fibre-optic internet access, offering transfer rates of up to 900 Mbps, has been added to our smartDOM loyalty program, while Netia’s TV offer has been extended to include new TV stations from Polsat TV’s rich portfolio of channels and the package including the UEFA Champions League and the UEFA Europa League matches. Acquisition of shares in Eleven Sports Network’s Polish operations resulted in strengthening of our premium sports offer”.