The Polish mobile operator Play has announced the launch of a new OTT service named Play Now TV.
According to the company, it will be trialled for a period of six months beginning February 21 and made available to both Play and non-Play customers. It will also not require a smart TV, with reception being possible with an internet connection, HDMI port in a TV or monitor and willingness to take part in the trial.
During the six-month period, users will be able to use the TV Box and Play Now TV Box package free of charge and return the TV Box at any time. They will have free access to TV channels, VOD and TV Box, which includes a remote with voice control.
Should they decide to subscribe to the Play Now TV Box package from the seventh month onwards, it will cost Play Now customers PLN20 (€4.62) a month and non-Play Now customers PLN35 a month.
During the trial period, users will have free access to a basic Play Now package consisting of 23 channels, while five channels will be offered only to TV Box customers. As the TV Box has a DVB-T/C tuner, its users will also be able to receive terrestrial TV channels.
Users trialling the service will also be offered additional, paid-for packages. The main one, known as Extra and including four BBC and four MTV channels, will cost PLN20 a month, with sports, kids and HBO packages costing PLN15, 10 and 25 a month respectively.
All these packages will be offered free of charge for the first month.
Also accessible will be Netflix, starting from PLN34 a month, and applications via Google Play (TV Box employs Android TV).
Play notes that its TV Box is the first one on the Polish market that links HBO Go, Netflix, YouTube and popular TV channels.
