Marcin Barcz has joined the TVN and Discovery Poland’s management board, effective February 18.
In what is a newly created position, he will oversee the Corporate Communications Division, being responsible for coordinating activities related to corporate communications, internal communications and government affairs at TVN and Discovery Poland. He will also manage CSR projects.
Commenting on the appointment, Kasia Kieli, president and MD, Discovery EMEA, said: “Our company’s dynamic development and Poland’s growing role within Discovery’s structures have been leading to an increasing number of challenges appearing also on the international market. Establishing the Corporate Communications Division within the TVN and Discovery Poland structures is a part of our strategy, allowing us to efficiently manage communication processes also in the global perspective”.
Piotr Korycki, president of TVN and Discovery Poland, added: “I am very glad that Marcin Barcz has joined our team and will be heading the Corporate Communications Division. Ever since the merger of TVN and Discovery, we have been analysing our structures both in the Polish market as well as in the entire region. Acting in line with our strategy, we have been introducing solutions that create the largest number of synergies. I am sure that Marcin’s many years of experience in the area of communications will provide valuable support to our business.”
Barcz has 25 years of experience in marketing, advertising and public relations. His past positions include member of the management board of Coca-Cola in charge of corporate communications, VP of the Burson-Marsteller PR agency and MD of the Leo Burnett group of advertising agencies.
