According to Digital Rozhlas, the service is available either at https://www.iprima.com/videopujcovna or directly via TVs and set-top boxes connected to the internet with the support of HbbTV.
The content it offers includes domestic and foreign productions, with titles starting at a single price of CZK49 (€1.90),an customers can pay on the web with a card, SMS or PayPal.
Separately, speaking to Broadband TV News at BBC Showcase in Liverpool, Jan Rudovsky, head of acquisitions and business affairs department, FTV Prima, outlined the broadcaster’s programming strategy.
The content it buys from the BBC is mostly for the factual channel Zoom and male-focused channel Cool, though generally speaking locally produced programming works best for the broadcaster.
Rudovsky also said that although Prima’s profile is quite similar to that of TV Nova, its offer is more focused and refined.