German multiscreen software solutions provider 3 Screen Solutions (3SS) is offering new advances for Android TV deployments, delivering further choices and benefits to operators and their subscribers.
With 3Ready Assistant, enabled by the 3Ready Android TV Operator Tier Custom Launcher, an operator can now create its own set of commands to trigger a wide range of desired actions in the app which the viewer might like to do: These new commands range from customer support related actions including billing queries through to PVR instructions and management of advanced parental control features, among other use cases.
Furthermore, the operator can define and customise all these options in any Google Assistant compatible language. This is a major benefit, promoting subscriber loyalty by enabling deeper engagement with the service using voice technology, according to 3SS.
“Android TV-based deployments are now widely acknowledged as capable of delivering game-changing entertainment experiences to viewers, alongside myriad operational advantages to service providers, as exemplified by Com Hem Tv Hub,” said 3SS managing director Kai-Christian Borchers.
“With our new service 3Ready Assistant, we are enabling service providers to even further differentiate their offerings from competitors, enhancing customer satisfaction by offering new capabilities, better discoverability, ultimately maximising business potential,” Borchers added. “3Ready is making the Google Assistant more useful for operators, helping them transform the way people think about and interact with their pay-TV service.”
3SS is also one of the first providers in the industry to introduce cloud-to-cloud based Google Assistant integration. This new cloud-centric system configuration option offered by Google differs from conventional device-centric integration projects. Cloud-based Android TV systems enable the operator to more seamlessly manage service delivery on multiple devices in parallel to the set-top-box, according to 3SS. Additionally, the operator can control up to three watch actions which the user can select from within the Google Assistant. In contrast, with on-device implementations, only one watch action can be presented.
3Ready cloud-to-cloud integration also enables operators to remotely optimise and personalise search results, and achieve speedier search results.