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ShowMax to exit Poland

December 12, 2018 09.40 Europe/London By Chris Dziadul

The SVOD service ShowMax will cease operating in Poland from the end of January, barely two years after it made its debut.

News of its exit from the Polish market, the first it entered in Europe, was confirmed to Wirtualne Media by Magdalena Marzec, the PR manager of ShowMax Poland.

She added that the move was down to the strategy of MultiChoice Group (MCG), and indeed Naspers, to focus on Africa.

ShowMax Africa will remain part of MCG, while Naspers’s other investments in Poland will not be affected.

As previously reported by Broadband TV News, ShowMax Poland was launched in February 2017, with a strong focus on local TV shows and movies. It also had plans for original productions.

Although the service subsequently entered into partnerships with Play, T-Mobile and Vectra, it has faced strong competition from established local on demand services and Netflix, which launched in Poland in Q1 2016 as part of a major global expansion.

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Filed Under: Central & East Europe, Newsline, On Demand/VOD, Platforms Tagged With: Poland, ShowMax Edited: 13 December 2018 08:45

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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