Serbia Broadband (SBB) has introduced what is the country’s first 4K channel.
Operated by Sport Klub, SK 4K made its debut on SBB on Sunday, October 21 with a broadcast of the US Grand Prix. It will also feature the La Liga El Clasico game between Barcelona and Real Madrid on Sunday, October 28.
United Media, which owns SBB and Sport Klub, notes that Sport Klub is known for its exclusive sports channels as well as the introduction of new transmission technologies such as 4K.
SK 4K is the first channel in the resolution to be offered by any platform Serbia.
Aside from SK 4K, Sport Klub’s portfolio includes the channels SK1 -10 inclusive, as well as the specialist SK Golf channel and SK HD.